EMS — Eat Move Sleep
Fitness app, redesigned for elderly (NDA)
Challenge:
Most fitness apps assume a user who already knows the conventions. EMS set out to build tracking that elderly users could open every day without friction.
Solutions:
Big buttons and high contrast so daily use takes no effort
Small daily wins tracked to keep people coming back
Plain words throughout with no fitness jargon
What we did:
App Redesign
Brand Identity
UX Research
